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LE MONDE DE FRAQAIR

La marque FRAQAIR est Respectueuse de l'Environnement et Fabriquée en Italie.

FRAQAIR est une entreprise italienne de luxe vert opérant dans le domaine de la mode qui produit du prêt-à-porter, des sacs et des accessoires de la plus haute qualité. Sa collection est totalement respectueuse de l'environnement et 100 % fabriquée en Italie, grâce à l'utilisation de matières naturelles nobles, telles que la soie pure, le cachemire de qualité supérieure et le coton biologique. Forte identité féminine et style minimal. Design exclusif et clair. C'est cela et bien plus encore, c'est la marque FRAQAIR, une fierté du Made in Italy qui embrasse pleinement le thème de l'Eco-Friendly.

Pour les dirigeants qui portent leur couronne invisible. Pour les femmes qui croient en elles et en ce qu'elles peuvent faire. Une collection FRAQAIR a un style caractéristique : ses pièces sont connues pour leur coupe soignée et leur sens discret de la féminité. Mais ce que vous ne verrez dans aucune nouvelle collection FRAQAIR, c'est de la fourrure ou du cuir. «Pendant mon adolescence et au début de ma carrière professionnelle, dit FRAQAIR, j'aimais les jupes en cuir. Mais ensuite, j'ai pu constater par moi-même comment le cuir était correctement traité et produit et à partir de ce moment-là, j'ai réalisé que je ne voulais plus l'utiliser dans ma collection. Je ne comprends vraiment pas pourquoi de belles créatures devraient mourir pour le manteau de quelqu’un, c’est quelque chose de médiéval et de barbare».

En plus de créer une ligne 100% naturelle et végétarienne, la Maison de design FRAQAIR pratique également une production durable. La marque appelle son approche « Luxe Responsable » « Nous sommes une entreprise engagée à exploiter une entreprise moderne, honnête, propre et éthique. Soutenir ce projet signifie porter un regard attentif et respectueux sur l’éco-durabilité, les personnes et les lieux de production. En chacun de nous, il doit y avoir une forte conscience de l'importance absolue du respect de l'homme et de l'environnement, il faudrait un plus grand engagement social dans la création de valeur durable de toutes les marques, en commençant par les plus commerciales».

Tous les tissus FRAQAIR sont en effet traçables et certifiés, issus de l'excellence textile italienne entre Milan et Florence, colorés – partout où il y a des imprimés – avec des teintures sans métaux lourds, et dans des matériaux précieux et écologiques sélectionnés exclusivement pour FRAQAIR. Les ateliers d'emballage et de teinture sont au Km 0, tous situés autour de Milan pour minimiser l'impact du transport sur l'environnement. Contactez-nous à info@fraqair.com pour trouver toutes les informations dont vous avez besoin sur FRAQAIR.

Le projet FRAQAIR est un projet de mode durable.
«La qualité est toujours dans la Mode»

We are committed to always being responsible, honest, and accountable today, with a positive impact on people, the planet, and all its creatures so that we can protect it for tomorrow. We strive to create the most beautiful, desirable products with the least impact on our environment. As industry leaders, we endeavor to create the most cutting-edge materials and animal alternatives, continuing to push towards circularity and being fully transparent by developing tools to measure and report our impact. For the FRAQAIR company, being a brand that symbolizes fashion and luxury means knowing how to create unique products, combining aesthetics, quality, and innovation with a strong system of values. Not only is the company known for the inimitable hallmark style of its products, but also for the principles guiding its actions, which are laid down in its Code of Ethics. These principles are inspired by the concept of substance and the conviction that sustainability means, first and foremost, creating a system capable of enduring through time, with respect for all the resources that the company draws on and with the awareness that the future of generations to come depends on the choices of today. Not only is a change in the fashion industry desirable, but it is also necessary. The FRAQAIR company intends to make a concrete contribution, both directly, by taking action within its value chain, and collectively, by making its experience available to initiatives promoted by institutions and business groups in the sector.

Commitment

Holding ourselves accountable to our values, we have been on a mission to create luxury fashion that doesn't compromise on desirability or sustainability. Making every action counts.

Against animal testing: none of our products are tested on animals. We respect a very strict ethical charter.

PVC free: in 2018, we began to phase out our use of PVC and, since 2021, all FRAQAIR products have been PVC free.

No Perfluorinated Compounds (PFCs) or azo dyes: PFCs are banned from use in our production. PFCs are used to make fabrics water repellent but are considered to be harmful for the environment – negatively impacting the reproduction and lives of aquatic organisms. Azo dyes are similarly banned from use in our supply chain and throughout Europe. 

No sandblasting: we do not sandblast our denim. This is a technique for distressing the material, giving it a worn-in look. However, the process of sandblasting has been shown to cause fatal lung diseases in the workers carrying out the process. Any distressing that is found on our denim has been done using methods that are safe for the people carrying them out. 

No mulesing: we source our wool from farms that are committed to the highest levels of animal welfare and environmental stewardship. We do not accept wool from farms that allow mulesing.

Sustainability

As a sustainable luxury fashion brand, we often find ourselves talking about products and the planet, but it is people who make it all happen – from the farmers who grow our materials to the conscious consumers who purchase them.

The future of fashion relies on people – the people who make clothes, the farmers who grow the crops for our materials, our employees, and our customers. We want to have a positive impact on everyone we depend on and on those who depend on us in return.

We understand that as a business, we have a responsibility to respect human rights. We follow the United Nations Guiding Principles on Business and Human Rights to guide us toward best practices in this area. We believe everybody in our supply chain should be treated with respect and dignity. We also believe each person should earn a fair wage and be recognized and valued equally. We aim to build modern and resilient supply chains that provide desirable jobs, foster people’s skills, strengthen workers’ voices and advocate for vulnerable groups.

We build open and collaborative relationships with our suppliers and take the time to understand the complexities and contexts of our sourcing regions. We engage with other brands, NGOs, industry experts, and other local stakeholders with the intention to manage impacts on people proactively and operate in the most responsible way possible. We are committed to playing our part in helping to create a better and more equal world, as envisioned in the United Nations Sustainable Development Goals.

Innovation

Materials are the foundation of our sustainability initiatives. Forming the literal fabric of our Eco-Friendly mission, we combine nature’s gifts with cutting-edge human innovation to create the most desirable luxury fashion.

Our products are of the highest quality, totally Eco-Friendly, and 100% Made in Italy, through the use of fine natural materials, such as pure silk, superior cashmere, and organic cotton.

We are committed to reducing our waste and use of raw materials and and establishing a new, circular economy-based precedent for the fashion industry.

We believe that a modern business is one that benefits the economy, society, and the environment. We strive to make this happen by using innovative materials, promoting restorative farming practices, and designing products that are made to last.