WORLD OF FRAQAIR
FRAQAIR's brand is Eco-Friendly and Made in Italy.
FRAQAIR is an Italian green luxury company operating in the field of fashion that produces ready-to-wear, bags and accessories of the highest quality. Her collection is totally Eco-Friendly and 100% Made in Italy, through the use of fine natural materials, such as pure silk, superior cashmere, and organic cotton. Strong feminine identity and minimal style. Exclusive and clear design. This and much more is the FRAQAIR brand, a Made in Italy pride that fully embraces the theme of Eco-Friendly.
For leaders who wear their invisible crown. For women that believe in themselves and what they can do. A FRAQAIR collection has a signature style – her pieces are known for sharp tailoring and a slinking sense of femininity. But what you won’t see in any new FRAQAIR collection is fur or leather «During my teenage years and early in my professional career, says FRAQAIR – I liked leather skirts. But then I saw firsthand how leather was properly processed and produced and from that moment on I realized that I didn't want to use it anymore in my collection. I really don’t understand why beautiful creatures should have to die for someone’s coat, it’s something medieval and barbaric».
In addition to creating a 100% natural and vegetarian line, FRAQAIR’s design Maison also practices sustainable production. The brand calls its approach “Responsible Luxury” «We are a company committed to operating a modern, honest, clean and ethical business. Supporting this project means having a careful and dutiful look at eco-sustainability, people, and places of production. In all of us, there must be a strong awareness of the absolute importance of respecting man and the environment, we would need a greater social commitment in the creation of sustainable value by all brands, starting with the most commercial ones».
All FRAQAIR fabrics are in fact traceable and certified, coming from the Italian textile excellence between Milan and Florence, colored – wherever there are prints – with dyes without heavy metals, and in precious and Eco-Friendly materials selected exclusively for FRAQAIR. The workshops for packaging & dyeing are at Km 0, all located around Milan to minimize the impact of transport on the environment. Contact us at email@example.com to find all information you need on FRAQAIR.
«Quality is always in Fashion»
TRUE ITALIAN QUALITY
The FRAQAIR collection interprets the authentic style of Italian fashion, with fine and elegant garments made with natural fibers, such as pure silk, superior cashmere, and organic cotton.
100% MADE IN ITALY
Models designed and made entirely in Italy, with Made in Italy labeling on all FRAQAIR products. All the fabrics are in fact traceable and certified, coming from the Italian textile excellence between Milan and Florence.
MATERIALS AND CRAFTSMANSHIP
Precious and Eco-Friendly yarns selected exclusively for FRAQAIR and the dexterity of all stages of processing make every single product unique and unmistakable, exported all over the world.
«Future shapes our tomorrow»
Holding ourselves accountable to our values, we have been on a mission to create luxury fashion that doesn't compromise on desirability or sustainability. Making every action counts.
Against animal testing: none of our products are tested on animals. We respect a very strict ethical charter.
PVC free: in 2018, we began to phase out our use of PVC and, since 2021, all FRAQAIR products have been PVC free.
No Perfluorinated Compounds (PFCs) or azo dyes: PFCs are banned from use in our production. PFCs are used to make fabrics water repellent but are considered to be harmful for the environment – negatively impacting the reproduction and lives of aquatic organisms. Azo dyes are similarly banned from use in our supply chain and throughout Europe.
No sandblasting: we do not sandblast our denim. This is a technique for distressing the material, giving it a worn-in look. However, the process of sandblasting has been shown to cause fatal lung diseases in the workers carrying out the process. Any distressing that is found on our denim has been done using methods that are safe for the people carrying them out.
No mulesing: we source our wool from farms that are committed to the highest levels of animal welfare and environmental stewardship. We do not accept wool from farms that allow mulesing.
As a sustainable luxury fashion brand, we often find ourselves talking about products and the planet, but it is people who make it all happen – from the farmers who grow our materials to the conscious consumers who purchase them.
The future of fashion relies on people – the people who make clothes, the farmers who grow the crops for our materials, our employees, and our customers. We want to have a positive impact on everyone we depend on and on those who depend on us in return.
We understand that as a business, we have a responsibility to respect human rights. We follow the United Nations Guiding Principles on Business and Human Rights to guide us toward best practices in this area. We believe everybody in our supply chain should be treated with respect and dignity. We also believe each person should earn a fair wage and be recognized and valued equally. We aim to build modern and resilient supply chains that provide desirable jobs, foster people’s skills, strengthen workers’ voices and advocate for vulnerable groups.
We build open and collaborative relationships with our suppliers and take the time to understand the complexities and contexts of our sourcing regions. We engage with other brands, NGOs, industry experts, and other local stakeholders with the intention to manage impacts on people proactively and operate in the most responsible way possible. We are committed to playing our part in helping to create a better and more equal world, as envisioned in the United Nations Sustainable Development Goals.
Materials & Innovation
Materials are the foundation of our sustainability initiatives. Forming the literal fabric of our Eco-Friendly mission, we combine nature’s gifts with cutting-edge human innovation to create the most desirable luxury fashion.
Our products are of the highest quality, totally Eco-Friendly, and 100% Made in Italy, through the use of fine natural materials, such as pure silk, superior cashmere, and organic cotton.
We are committed to reducing our waste and use of raw materials and and establishing a new, circular economy-based precedent for the fashion industry.
We believe that a modern business is one that benefits the economy, society, and the environment. We strive to make this happen by using innovative materials, promoting restorative farming practices, and designing products that are made to last.