How To Make a Haute Couture Name

When we think about haute couture, the first thing that comes to mind is the designer's style, the general idea, the shape that this brand has created, and the emotions we have when thinking about one or another brand. So, brand identity is the number one thing when making a haute couture name. It must be unique and memorable so that people will remember your style and work. It is all about time, hard work, mistakes, and successes. There can not be a standard template for everyone, but finding your way to succeed will make you stand out from others in the industry.

SO, HOW TO MAKE A HAUTE COUTURE NAME? LEARN FROM THE FASHION ICONS:

Like Giorgio Armani, he formed his company in 1975, which eventually expanded into music, sports, and luxury hotels at the age of 41. He made his name associated with haute couture, classic Italian luxury apparel, beauty products, perfumes, luxury hotels, restaurants, and even authentic home decor. Armani is a luxury brand that operates in many different areas and truly creates an empire.

CHANEL: Coco Chanel founded her first hat store in 1910 in Paris, and with a story of more than a hundred years, we admire the style she created and the idea of how women should dress. She went against all the rules and wanted to make women feel confident and comfortable. Even in the current collections, after a hundred years, we find simple silhouettes and Chanel shapes with gorgeous embroideries and fantastic fashion shows.

You will ask how much Chanel couture costs. So, prices for couture pieces are only announced upon request. The average price for Chanel Haute Couture women's suits is 40.000 to 80.000 euros. For Chanel bridal Haute Couture, the price may vary from 100,000- to 150,000 euros.

Christian Dior, is a designer who created a "New Look" collection after World War II. It was the most difficult time to launch a collection about new vision of womens fashion, but it was the most feminine creation for that time, that attracted attention and made a true succes. He offerd the style of a new modern princess, new feminine siluette, and after years, we still admire those days' shape and unique Dior style.

To stand out in the fashion industry can be challenging, and not everyone can resist this pressure. Many great designers go away before starting, some give up after one unsuccessful trial, and some positively believe in the future and continue to create new pieces with slow steps.

HOW EXACTLY CAN ONE MAKE A HAUTE COUTURE NAME THAT TRULY SHINES?

Let's explore the steps to creating a unique and sophisticated name that will leave a lasting impression.

RESEARCH THE MARKET

Before diving into the creative process, it's essential to research the market and understand the current trends in haute couture naming. Analyze the names of successful fashion houses and designers to identify common themes, styles, and techniques. This will help you gain insights into what resonates with the target audience and what sets a name apart in the industry.

Wnen creating your own haute couture name, try to study everything what already exist. Find an inspiration in a history of fashion, and improve your skills using different techniques. Different countries has their own cultural ways to do the art inclothing. You may find an inspiration everywhere else, put your own vision in creation and launch a completely new fashion vision.

For example, Yves Saint Laurant was looking for inspiration in Morroco.

When traveling, creative people get inspiration from everything around them, like colors, architecture, culture, and general mood. The best collections are always created with the inspiration behind them.

LOGO AND PRONANCIATION

The big names seem luxury to us, even by the sound and fonts.

Haute couture names often feature clever wordplay, symbolism, and cultural references that add depth and intrigue. Try to play with a combination of different languages and abbreviations, or just create your own words. While creativity is key, simplicity and elegance should not be overlooked when creating a haute couture name. Avoid overly complex or convoluted names that may be difficult to pronounce or remember. You can create your own word or leave your real surname is up to you. Just remember the names that sound; people will remember them better.

DEFINE YOUR BRAND IDENTITY

Every haute couture brand has a unique identity that sets it apart from the rest. Consider the aesthetic, values, and vision of your fashion line. Are you aiming for a classic, timeless appeal, or a bold, avant-garde statement? Define your brand identity clearly to guide the naming process and ensure that the name reflects the essence of your designs.

EMOTIONAL CONNECTION

A successful haute couture name is not just a string of words.

It is a hard work behind the name. Try to show more backstage materials behind your brand. Yes, people love to watch the final fashion shows with a beautiful collections, but with the era of social media, people want to know more about the person behind the name. How it's been created and what is the story behind.

With all the real-life moments, production process, fabric selection, and full process, people would love to see what is behind the name.