About
Welcome to FRAQAIR.
I’m Nadia, the founder and creative director, and I’m delighted you’ve discovered our world.
At FRAQAIR, we don’t just design dresses—we craft pieces of art that celebrate individuality, femininity, and timeless elegance. Each garment is thoughtfully imagined and expertly tailored to embody a quiet luxury that speaks without shouting.
We believe in exclusivity over excess. That’s why our creations are never mass-produced. Every dress is designed in-house, made in limited quantities, and entirely crafted in Italy using only the finest materials. With new collections released weekly, each piece you discover is rare, refined, and unmistakably yours.
FRAQAIR also offers luxury photography services across Lake Como and throughout Italy. From intimate weddings and engagements to editorial-style portraits, our photography captures emotion with the same artistic sensibility found in our designs—elegant, timeless, and deeply personal.
Our mission is simple: to help every woman feel distinct, beautiful, and empowered through exceptional design and meticulous detail.
This is fashion with soul.
This is FRAQAIR.
Warm regards,
Nadia
Founder & Creative Director
Commitment
At FRAQAIR, we are committed to our values and focused on creating luxury fashion that is both desirable and sustainable.
No Animal Testing: We do not test our products on animals and follow a strict ethical code.
PVC-Free: Since 2021, all our products are free from PVC. We began reducing our PVC use in 2018.
No Harmful Chemicals: We do not use Perfluorinated Compounds (PFCs) or Azo dyes in our products. PFCs are banned because they harm the environment and aquatic life. We also ban Azo dyes from our supply chain in Europe.
No Sandblasting: We do not sandblast our denim. This method can harm workers' lungs. Instead, we use safe methods to achieve a distressed look.
No Mulesing: We source our wool from farms that prioritize animal welfare and refuse wool from farms that practice mulesing.
Sustainability
As a sustainable luxury fashion brand, we focus on the role of people in our work. This includes the farmers who grow our materials and the conscious consumers who buy our products.
The future of fashion depends on people: those who make our clothes, the farmers who provide our crops, our employees, and our customers. We aim to have a positive impact on everyone in our supply chain as well as those who depend on us.
We recognize our responsibility to respect human rights. We follow the United Nations Guiding Principles on Business and Human Rights to guide our practices. Everyone in our supply chain deserves to be treated with respect and dignity. We believe everyone should earn a fair wage and be valued equally. Our goal is to create strong supply chains that offer good jobs, support skill development, amplify workers’ voices, and help vulnerable groups.
We build open relationships with our suppliers and take time to understand the unique situations of our sourcing regions. We work with other brands, NGOs, industry experts, and local groups to manage our impact on people and operate responsibly. We are committed to helping create a better and fairer world, in line with the United Nations Sustainable Development Goals.
Innovation
Materials are the foundation of our sustainability efforts. They are essential to our eco-friendly mission, where we blend natural resources with innovative technology to create luxury fashion.
Our products are high-quality, eco-friendly, and 100% made in Italy. We use fine natural materials like pure silk, superior cashmere, and organic cotton.
We are dedicated to reducing waste and using fewer raw materials. We aim to set a new standard for a circular economy in the fashion industry.
We believe that a modern businessis one thatbenefits the economy, society, and the environment. We strive tomake this happen by using innovative materials, promoting restorative farming practices, and designing products that are made to last.